When I was a kid I used to own this notebook.
Everyday inside of the notebook I would allow my imagination to run wild.
At the time I was obsessed with roller coasters. I would draw all different types of roller coasters in this notebook. But not only roller coasters but any idea that came to my mind.
I remember one time I had this idea of creating a tooth brush that had toothpaste already inside of it. I wanted this idea to be real so bad. I called around and emailed different companies to see if anyone would be crazy enough to build it for me.
I didn't know it at the time but that was the beginning of how my product mind works.
I love thinking of new ideas. And bringing those ideas to life.
I love 0-1. I HATE 1-n.
Once I get past the stages of creating the idea, I get bored and want to create something else.
I think it's a gift and a curse because I often ditch ideas that could have been gold mines if I stuck with it.
Creating the idea and getting the first few customers was never an issue for me.
But after building so many products I realized something. I don't need to be the person who scales from 1 to n. I need to partner with those who like to do the things I don't.
Thats the lesson.
You don't need to be everything all the time. You can hire or partner with people who have the expertise you don't.
And honestly, thats the best way to do it because you'll save on time trying to learn.
Now don't get me wrong. I 100% have had to have hard conversations with business partners.
It's part of the business. But it shouldn't deter you from finding the right people.
How will you know? Well, it wont feel like work. You won't be in each others way. You both are aligned with the goals and you both use your expertise to further that goal.
For example with my latest endeavor Utari, I'm on the technical side. But also built the first version from the ground up which not only included the tech, but design, functions, etc.
While Jeremy, my partner, focused on the funding, selling and scaling of it.
Match made in heaven since he can work on what he does best which is selling. And I can work on the creative and technical side without anyone being in the way.
And it works incredibly well.
The point is, you need to find what you're good at and what you're not good at.
Then find the people who like to do the things you don't.
Get aligned on your goals and go HARD.
